We found that the most significant traffic leak in the signup flow was generated on the signup form, which is activated after the user clicks on the “Try now” CTA on the homepage. The design of the control signup flow (from homepage to registration):

Ouch! We decided to fix this funnel deficiency. This meant that the vast majority of users who started the conversion flow didn’t finish it.Ĭonsider this analogy: 100 people enter your restaurant, and 90 of them leave after opening your menu.

clicked on the “Try now” call-to-action (CTA) on the homepage, completed it. Then we established that the signup flow was very inefficient: a very small proportion of users who started the signup flow, i.e. the homepage was where most users started their signup process. Our task was to increase the user signup rate to the SaaS and as a result generate more paying customers.īy looking at the user flow, we found that the homepage was the most popular point of entry to the signup flow, i.e. The service is especially useful for companies that plan to expand into new markets and need versions of their site in the local languages. is a SaaS company that allows clients to translate a site into any language by deploying a snippet to the site’s source code. 81% growth in user signup rate for a SaaS company as a result of implementing a new user flow that demonstrates value at an earlier stage in the conversion funnel.

Example of an aha moment